Today is the World Information Society Day 2013 and to celebrate, Telecentre Europe is proud to publish the official Get Online Week Report.
The focus of the Get Online Week (GOW) in 2013 ( March 18-24th) was on youth and, more precisely, on how to direct a greater number of young people towards digital qualifications and jobs. During the GOW 2013, our active network of national Get Online Week campaign partners joined efforts with ICT companies and public authorities and organised a range of activities in both urban and rural areas to empower young people to use technology.
For more information on the activities in each of the participating countries, the story of the inititative and the impressive Campaign numbers, please download the full report here.
Nearly half of the European labour force (47%)  is not confident their computer and internet skills are sufficient in today’s labour market, while the demand for employees with ICT skills is growing considerably, by around 3% a year . By 2015, 900.000 ICT job vacancies are forecasted to remain unfilled .
The Europe-wide Get Online Week campaign, organized in 26 countries between 18 and 24 March 2013, highlighted the essential role ICT skills play in today’s society and focused on encouraging young people to take up a career in ICT.
The Get Online Week campaign was organized for the fourth time by Telecentre-Europe, a Pan-European Association that represents 37 local network organizations operating across 27 countries and supported by the Get Online Week Alliance – formed by Accenture, Liberty Global and Microsoft.
Youth unemployment in the EU27 is higher than 20% , while the unmet demand for e-skills will be high in 2015, at a level that will be as much as double the number of qualified graduates . That’s why the campaign this year focused on youth, especially on how to direct more young people into digital qualifications and jobs.
In the field, 26 national Get Online Week campaign partners joined efforts with ICT companies and public authorities and organized a range of activities in both the urban and rural areas of their countries to empower people to use technologies for better jobs and better lives.
» Continue reading on the GOW website
Thousands of Europeans were digitally empowered during the Get Online Week campaign of Telecentre-Europe. Between 18 and 24 March 2013, more than 10.000 ICT learning centres, libraries & schools in 26 countries supported over 100.000 people in their online journeys.
Telecentre-Europe is very pleased with the massive effort done by its partners during Get Online Week 2013 and its astonishing outcomes. In just one week, the European ICT learning centres, libraries, schools, etc. have changed the lives of so many people and proved once more why they are at the frontline of digital empowerment and inclusion.
» Continue reading at the GOW website
As a preparation for Get Online Week 2013, which this year focuses on youth, former Tvoy Kurs responsible Ekaterina Fedotova has published a series of stories of the Teach Your Family campaign (2012) that illustrate how Russian youngsters between 12-17 have been empowered by providing digital literacy courses for those with little access to ICT training.
The project involved around 1.000 schoolchildren who, with the encouragement and support from school teachers and using materials developed by Tvoy Kurs, volunteered to help their family members, neighbors, and friends with their online journeys.
Just read the wonderful stories of Nika Nikiforova (12), Angelina Bagriy (14), Timur Ibadov (13), Maksim Klevtsov (17), Anastasia Sokolova (14) and Ilya Malyshkin (17), all young people that got excited about volunteering and helped their family members, neighbors & friends overcome their fear of computers and make their first steps in the digital world.
» Read more on our community site
The Pan-European Get Online Week 2013 campaign (18-24 March) was launched by Telecentre-Europe’s co-founder Ian Clifford during the plenary session on awareness raising at the Grand Coalition for Digital Jobs Conference in Brussels on March 5th.
Telecentre-Europe opened the session with Ian Clifford interrogating the public: “If my daughter says she wants to become a programmer and asks me what she should learn for that, what should I answer?”. A rain of programme languages was shouted from the public: “Php! C++! Java! Ruby on Rails! Pascal? Cobol? Basic?”. Immediately, it became clear that there is a need among the wider public for more information on what ICT jobs are exactly about.
Ian explained: ”That’s exactly what the upcoming Get Online Week (18-24 March) will be about: a massive pan-european awareness raising campaign in almost 30 countries that will make use of innovative employability tools to direct more young people into computing qualifications and will encourage the young unemployed to take up industry-based trainings and inform them about certification schemes that can recognize their informally acquired skills.”
From the public, Gabriel Rissola, Telecentre-Europe’s Managing Director also intervened: “As a follow-up of Get Online Week, we plan to support the national campaign managers to lead and facilitate Local Coalitions for Digital Jobs. Each Local Coalition for Digital Jobs will rapidly agree on a local action plan covering Grand Coalition priority areas (like awareness raising, industry-based training and certification and innovative learning & teaching) and will target goals for the short and medium term. Digital Champions will be invited to play a prominent role in each Local Coalition. We will build a common action plan to maximise synergies across countries, particularly focused on the engagement of industry actors operating in multiple countries across Europe. The short term impact will be evaluated and reported in 2014 at the e-Skills week and the Digital Agenda Assembly.”
» Read more in the Press Release: “Get Online Week 2013 will create Local Coalitions for Digital Jobs” - Brussels, BELGIUM | 5 MARCH 2013
This year, the annual digital empowering campaign Get Online Week organized by Telecentre-Europe will be launched on March 5th, during the Grand Coalition for Digital Jobs Conference (4-5 March, Brussels, Belgium).
Telecentre-Europe will present and officially open the campaign during the plenary session on “Raising Awareness” at Day 2 of the Conference (March 5th, at 12h10 CET).
After, a lunch briefing on the Get Online Week campaign will take place during the Grand Coalition Marketplace networking session.
» Follow our Twitter channel @tc_europe and the conference channels @eSkillsGrowthEU & #GC_EU to receive live updates from the conference!